WHAT WE DO
Dragon delivers strategic communications consultancy that creates opportunity, solves problems and supports the bottom line. We help our clients acquire customers. We support their investment positions. We develop brands that cultivate long-term growth.
The key is our commitment to staffing the division with some of the brightest minds in the industry â€“ in recognition that the best PR professionals can deliver far more than their peers.
Our clients are some of the most exciting challenger brands currently operating in Mayfair and the City â€“ in commercial banking, broking, real estate, law, fintech, private equity, hedge funds and wealth management. All of them are rising forces in their sectors and all of them pursue tangible results from PR.
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For Marex Spectron, the worldâ€™s largest independent commodities brokerage, we have created a PR programme that has boosted growth among its core producer/consumer market, fired up its business with financial speculators and helped deliver Group strategy via the media.
We created a process to efficiently deliver expert comment on commodities markets to financial media, developing thought-leadership platforms alongside to project a depth of expertise, while placing articles in the press to exert pressure in the right places, at important moments for the business.
The campaign has resulted in a 20-fold increase in tier one media coverage and transformed the firmâ€™s profile among the trading and wider financial community. Marex Spectron is now seen as the leading independent voice of commodities broking.
Dragon Luxury was created to meet the needs of our luxury and lifestyle clients acting as strategic advisors and communication specialists across their brands and businesses.
We measure our clientsâ€™ needs and requirements with precision and insight providing them with the perfect fit, style and substance. Whether working strategically to build a brandâ€™s promise or acting as a vital and trusted partner in day to day delivery. Dragon Luxury has world class experience from luxury and lifestyle brands through to sponsorship, editorial narrative, digital and social media all with the view to providing our clients with the elegant, durable solution that is a cut above the rest.
David Morris, the international (Middle East and Asia) jeweller, appointed Dragon to devise and implement a PR strategy to drive footfall of UHNWI’s into the New Bond Street store and to underpin the company’s premium status. David Morris is family owned, led by Jeremy Morris, son of founder David. The New Bond Street store is one of the few left on New Bond Street that has a workshop on site where craftsman make the jewellery.
Dragon has sought to use David Morris’ natural strengths as an ultra-high-quality jewellery designer with great provenance to position the company as one of the small group of British luxury brands which commands the attention of the UHNW international audience.
The brand profile is being supported by a small calendar of carefully-curated events which associate the brand in the public eye with its target audience and by marketing initiatives which link David Morris with other appropriate British brands and their UHNW client bases.
Just a few streets away, Dragon also works with Huntsman, an icon of Savile Row and a business under Pierre Lagrange’s ownership with ambitious plans for the future. Dragon is Huntsman’s strategic PR and brand marketing partner working closely with owner and team to bespoke tailor a dynamic international growth strategy.
Drake Advisory was founded to provide business development and asset gathering services for its clients, working closely in tandem with our communications teams to coordinate narrative and media management with a client’s business development objectives. Drake Advisory advises its clients across the full breadth of business development requirements including structuring, new customer solicitation, investor introductions and building brand awareness with the investment community at all stages of a company’s evolution and across the capital structure.
Our clients rely on us to devise a broad strategy encompassing an understanding of the law, finance and public reputation and our team draws upon Dragon’s extensive financial, commercial and communications experience.
Dragon has significant experience of acting for asset managers involved in complex and challenging situations â€“ from class actions to bondholder/creditor groups in international restructurings – as well as in prominent trades, disputes and investments.
Dragon’s Property team has advised some of the worldâ€™s leading real estate developers, fund managers and private equity firms. We have extensive experience in developing and leading UK and pan-European PR strategies on behalf of clients. Whether that be major office developments seeking to establish a new business location, generating interest for residential-led regeneration projects or supporting funds seeking to raise or deploy equity, Dragon has a first class track record for delivering strategies that make a real difference to business.
Dragon was appointed as the retained PR adviser to Lend Lease, Europeâ€™s second largest real estate and construction business, to undertake a transformational PR programme as the business sought to become a major European industry player across property disciplines. At the same time, on a project level, PR strategies were launched to help establish a new office district in Stratford by helping to attract major global tenants to locate there. At Elephant & Castle, a PR mandate sought to establish Lend Lease at the forefront of the regeneration of a new Central London residential hub and support sales of thousands of new homes.
Over the course of the campaign, Lend Lease attracted its first two major tenants to Stratford (The FCA and TfL) and sales of residential units at Elephant & Castle have completed at a rate far ahead of expectations. Dragon continues to be a retained adviser at Elephant & Castle.
Reputation, brand and situations are all now subjected to a relentless 24 hour media cycle, from newsÂ organisations’ online sites to blogs to social media. Mastering the complex interlinking of these channels,Â whether that be to maximise commercial opportunity or to minimise risk, is a critical – indeed, sometimes theÂ critical – part of modern communications.
Dragon’s Partners and Associates are dedicated to these tasks on behalf of our clients on an hour by hourÂ basis, including working with a hand-picked team of best-in-class specialists when additional appropriateÂ resource is required.
Dragon delivers strategic communications consultancy that creates opportunity, solves problems and supports the bottom line with a wealth of PR experience and delivery.
Dragon provides effective strategic planning for its clients across its practices fromÂ communications through to litigation and special situations as the essential framework for success to meetÂ client needs and objectives.
Dragon supports clients in areas of finance, law and public reputation, in work that often has a legal twist.
Dragon has extensive experience of creating, hosting and managing events for a variety of clients and occasions.
Dragon advises its clients across the full breadth of business development requirements including structuring, new customer solicitation, investor introductions and building brand awareness.
Dragon works with its clients to support their asset raising requirements.
Dragon advises clients on various areas of brand, including analysing current market position and managing the process of a full re-branding exercise.
Dragon has a first class track record in handling corporate crisis and reputational management issues for corporates and individuals.