PRIVACY POLICY

We ask that you read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

WHO WE ARE

Dragon Associates Limited (registered in England and Wales under company number 07696012), sometimes trading as Dragon Advisory, collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

THE PERSONAL INFORMATION WE COLLECT AND USE

INFORMATION COLLECTED BY US

In the course of providing public relations, commercial advisory and communications services we collect the following personal information when you provide it to us:

  • Names of individuals
  • Addresses
  • Telephone numbers
  • Email addresses
  • Social media accounts and addresses
  • Proof of identity e.g. passport information
  • Financial information
  • Details of related parties
  • Personal interests

INFORMATION COLLECTED FROM OTHER SOURCES

We also obtain personal information from:

  • Publicly accessible websites like Companies House and the electoral roll
  • Your website(s)
  • Subscription services like Gorkhana

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

  • Provide you with our services and fulfil our obligations to you in relation to the provision of public relations, commercial advisory and communications services in accordance with our terms of business (“Services”)
  • Verify your identity and your financial circumstances with third parties
  • Provide you with information about our services which our similar to those in relation to which you have engaged us. You may opt out of receiving this at any time.
  • Introduce you to third parties to help us to provide you with our Services.
  • Invite you to events we, our clients or third parties organise which we believe you may be interested in. You may opt out of receiving these invitations at any time.
  • Provide any prospective purchaser of our business with details of our business (provided they agree to only use your personal information under the same terms as we do).

WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We do not routinely share your personal data with anyone. We do, however, provide some of your data to third parties in order to deliver the Services to you. These third parties include consultants and freelancers engaged by us, journalists and providers of other communications services who may assist us with delivering our Services. This data sharing enables us to provide you with the Services.

Some third parties may be based outside the European Economic Area — for further information including on how we safeguard your personal data when this occurs, see ‘Transfer of your information out of the EEA’ (below).

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party.

WHETHER INFORMATION HAS TO BE PROVIDED BY YOU, AND IF SO WHY

The provision of personal data by you is necessary to enable us to provide you with the Services. We will inform you at the point of collecting information from you whether you are required to provide the information to us.

HOW LONG YOUR PERSONAL INFORMATION WILL BE KEPT FOR

We will hold your personal data for as long as it is needed for us to provide you with the Services or for the period we are required to retain this information by applicable UK tax law (currently 6 years), whichever is the longer.

REASONS WE CAN COLLECT AND USE YOUR PERSONAL INFORMATION

We rely on our contractual obligations to you and/or the pursuit of our legitimate interest as the lawful basis on which we collect and use your personal data. Our legitimate interests are providing you with PR, commercial advisory and communications services.

In limited circumstances we may also rely on the need to protect your interests (or those of a third party) and/or where processing is in the public interest or for official purposes.

Where we process special category personal information, we will only do so with your explicit consent.

 

TRANSFER OF YOUR INFORMATION OUT OF THE EU

We may transfer your personal information to third parties located outside the European Economic Area (EEA) if they are prospective providers of services to you or if they are journalists who we would like to cover your products or services.

Such countries do not have the same data protection laws as the United Kingdom and EEA. Whilst the European Commission has not given a formal decision whether certain countries provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be subject to obligations obliging the transferee to comply with the General Data Protection Regulation and designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.

If you would like further information please contact us (see ‘How to contact us’ below). We will not otherwise transfer your personal data outside of the United Kingdom or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

YOUR RIGHTS

Under the General Data Protection Regulation you have a number of important rights. In summary, those include rights to:

  • the fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Privacy Policy is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email, call or write to us
  • let us have enough information to identify you (g. your name),
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • let us know the information to which your request relates

If you would like to unsubscribe from any invitations you can respond asking us to unsubscribe you. It may take up to 7 days for this to take place.

KEEPING YOUR PERSONAL INFORMATION SECURE

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

HOW TO COMPLAIN

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

CHANGES TO THIS PRIVACY NOTICE

This privacy notice was published on 30 May 2018

We may change this privacy notice from time to time. When we do we will place a notice on our website.

HOW TO CONTACT US

Please contact us if you have any questions about this privacy policy or the information we hold about you.

If you wish to contact us please send an email to info@dragonadvisory.com, write to Courtney Jevons at 58 Grosvenor Street, London, W1K 3JB or call 020 7495 4401.

 

VAT NUMBER:

GB119 7866 70

COMPANY REGISTRATION NO:

07696012

REGISTERED OFFICE:

58 Grosvenor Street, London, W1K 3JB